OD Pharma Consulting
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Services

Pharma Omnichannel services, from measurement to capability

Five areas of work for Marketing, Medical Affairs, Commercial Excellence, Customer Engagement and Digital teams. Each one starts bounded, runs on your data and planning calendar, and hands the method to your team.

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Omnichannel impact measurement and ROI

Link field and channel spend to sales outcome in one model, so budget moves to where it returns most.

Outcome Budget moves to the territories, HCPs and activities that return most.

Scope and outputs

Personas and customer engagement journeys

Build HCP personas and journeys once, calibrate them per market, and use them in planning.

Outcome HCPs receive content in the format and channel they prefer, in every market.

Scope and outputs

Omnichannel strategy to execution

Turn the strategy into campaigns, editorial calendars and owners, and support the teams while they run it.

Outcome Approved plans become live campaigns with owners, cadence and KPIs.

Scope and outputs

Omnichannel capability building

Workshops, train-the-trainer programs and field training that change how teams plan and engage.

Outcome Your own teams and trainers run the method without outside facilitation.

Scope and outputs

AI-enabled engagement and Next Best Action

Define the data, signals and orchestration logic Next Best Action needs before the platform decision.

Outcome AI investment starts from the right data, signals and operating model.

Scope and outputs

For every function

What changes for each team

  • Marketing and brand

    Launch and in-market campaigns compete for the same HCPs and budget.

    One Omnichannel logic and editorial calendar per brand.

  • Medical Affairs

    Scientific exchange runs on disconnected touch points.

    Prioritized HCP journeys and a closed service loop.

  • Commercial Excellence

    Field and channel spend cannot be tied to outcome.

    A spend-to-outcome model and reallocation logic.

  • Customer Engagement and CX

    Customer feedback rarely reaches the teams that act.

    A voice of customer baseline and a fundable roadmap.

  • Digital Omnichannel

    Platforms are in place, but adoption lags.

    Persona standards, capability and field routines.

  • Global and above-market teams

    Central frameworks are not used in local markets.

    Standards set once, calibrated and run by local teams.

Ways to work together

Start small, scale with evidence

  • Working session

    45 minutesComplimentary

    A focused conversation on your next planning cycle and the question that matters most, ending with a recommended first step.

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  • Most requested first step

    Omnichannel Maturity Assessment

    About 4 weeksFixed fee

    A clear maturity picture per market across six dimensions, a like-for-like benchmark and a prioritized action plan with an executive readout.

    Request an overview

  • Omnichannel Planning Lab

    1 day on siteFixed fee

    Brand teams leave with one evidence-based channel logic, personas built from their own segmentation and an output pack within a week.

    Plan a lab

  • Transformation program

    6 to 12 weeksMilestone-based

    Persona and journey builds, an impact measurement model or a capability program, timed to your planning cycle and handed over to your team.

    Discuss scope

Every option can continue as light execution advisory, typically two hours every other week alongside your team.

Let's talk about your next planning cycle

Book a complimentary 45-minute working session. Bring the question that matters most to your team and leave with a recommended first step.

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Last updated 1 November 2026