Case studies
Selected client work
Recent engagements with global, regional and local pharma. Each case shows the challenge, what we delivered and the KPIs agreed to track progress.
Client names, brands and confidential figures are not published. KPIs are targets agreed with each client against its own baseline. Client leaders can act as references with their agreement.
Linking Omnichannel spend to sales outcome in one model
Budget redirected to high-potential territories
Read the caseOmnichannel strategy to execution across three business units
Integrated plans live as campaigns in each unit
Read the caseOne Omnichannel persona standard, calibrated per market
Persona-based guidance in place before planning
Read the caseOmnichannel planning logic per brand in one day
Brand plans built on one shared logic
Read the caseAn evidenced voice of customer baseline for Omnichannel
A fundable roadmap before the budget cycle
Read the caseHCP journeys as the base of a Medical Omnichannel model
Operating model built on prioritized journeys
Read the caseAn Omnichannel train-the-trainer program built to scale
Client trainers deliver independently
Read the caseField force Omnichannel training built around the representative's week
Omnichannel routines in weekly field plans
Read the caseAn Omnichannel workshop paired with execution support
Brand time moves from setup to planning
Read the caseWhy clients come back
The strongest proof is the next engagement
Clients extend the work, take it to new markets and bring us back for the next question.
One affiliate, four years
A first brand engagement grew into a multi-brand program over four years, validated by the regional leadership team and endorsed by the general manager.
From one market to a region
A persona model built for one affiliate was adopted by a neighboring three-market region after its leaders saw the approach working.
From one region to the next
A train-the-trainer program delivered for one region is now being adapted by the same client for a second region.
From advisory to strategy
A one-month advisory project converted directly into a twelve-week capability strategy with the same team.
Wider portfolio
More engagements since 2023
More than twenty engagements delivered across the US, Europe, the Gulf, North Africa, LATAM and Türkiye.
Omnichannel journey library and digital playbook
Defined a journey typology, a library of 15 to 20 prioritized use cases and channel templates, with metadata standards and enablement sessions for market teams.
Blueprint-to-execution coaching
Onboarded and coached the delivery team that operationalizes a global Omnichannel blueprint at market level, including leadership coaching for the team lead.
Medical Affairs Omnichannel use cases and roadmap
Identified digital use cases for scientific exchange and medical education, prioritized them by impact and feasibility, and sequenced a roadmap for the following year.
Multi-year brand engagement journey program
Personas, journeys, editorial calendars, KPI frameworks, content lifecycle governance and capability building across two brand portfolios over four years.
Customer engagement model for a respiratory portfolio
Moved three brand tiers sharing one HCP universe from product-based to customer-based engagement, with channel and communication prioritization models and a phased implementation plan.
Customer experience vision, strategy and organization design
Co-developed the customer experience vision and strategy, the KPI framework, the target organization design and role descriptions, and supported change management through the first year.
Regional Omnichannel and AI workshop
A full-day workshop for 50 to 60 marketing leads on Omnichannel strategy and AI in marketing, closed with short, mid and long-term recommendations.
Channel cost benchmarking
Benchmarked email and landing page execution costs across mid-size and major European markets, with recommendations on local and global pricing.
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Last updated 31 October 2026