About

A senior-led pharma Omnichannel advisory firm

OD Pharma Consulting was founded in 2022 by Osman Daggezen after more than two decades inside global pharma and commercial technology, including global Omnichannel leadership roles. We help pharma teams move Omnichannel from strategy to measurable practice, and we stay independent of any platform vendor.

Book a working session Meet the founder

Osman Daggezen speaking at a pharma national meeting

25+years across pharma and commercial technology
10+global pharma and biopharma clients
20+consulting engagements delivered since 2023
6regions served across the US, Europe, the Gulf, North Africa, LATAM and Türkiye
3published books on pharma Omnichannel

Our focus

What we do

Pharma Omnichannel advisory that turns engagement investment into measurable HCP impact.

We work with Marketing, Medical Affairs, Commercial Excellence, Customer Engagement and Digital teams in global, regional and local pharma and biopharma companies, and with agencies and consultancies that need a pharma Omnichannel lead on their programs.

Our services

Why clients choose us

What makes us different

Built pharma Omnichannel from the inside
Former Global Vice President of Omnichannel Enablement at Viatris and Global Senior Director of Customer Engagement at Pfizer Upjohn. Five global Centers of Excellence, 60+ people, 50+ markets.
Senior-led from scoping to delivery
The person who scopes your engagement is the person who delivers it. Partners join only where the scope needs them.
Strategy that ships
Every engagement ends with plans, calendars, owners and KPIs your teams run, and with the method transferred so the next brand or market needs no outside help.
Proprietary AI tools
Assessment, persona and journey simulation tools used live in workshops, configured with your brands and your data.

Proprietary tools

AI-supported tools used live in client work

Each tool supports a stage of the work, from assessment to practice, configured with the client's own brands and data.

Assess
Omnichannel Maturity Assessment
A structured assessment of Omnichannel maturity per market across six dimensions, from strategy and vision to people and capabilities. Markets are benchmarked like for like, and the readout ends with a prioritized action plan. The free self-check on this site is a short version.
Define
HCP Persona Engine
Builds therapy-area HCP personas from your segmentation with behavioral, digital and engagement attributes, so Marketing and Sales plan from the same profiles.
Design
Omnichannel Journey Designer
An AI-supported journey design environment used in workshops. Teams sequence channels and content along the customer engagement journey, see the expected channel impact, and leave with a campaign summary and editorial calendar.
Practice
HCP Engagement Simulation Lab
Simulated HCP conversations and scenarios used in capability programs, so representatives practice conversations before they reach customers.

Try the free self-check

In the room

Workshops and sessions with client teams

Keynote at a national field force meeting

Leadership session on Omnichannel strategy

Project launch with a brand team

Workshop day with cross-functional teams

Working session with a brand team

Persona workshop with cross-functional teams

Planning workshop with brand teams

Published work

The method behind our work is in print

Three books on pharma Omnichannel by our founder, from the end-to-end engagement framework to the operating model that makes AI investment pay off. Clients use them as shared reference material for their teams.

See the books on Amazon