Founder
Osman Daggezen
Founder, OD Pharma Consulting
Osman Daggezen founded OD Pharma Consulting in 2022 after more than fifteen years at Pfizer in customer experience and business technology leadership roles and a period as Global Vice President, Omnichannel Enablement and Marketing Operations at Viatris. There he built multiple global Centers of Excellence with more than 60 team members across 15 countries, supporting 50+ markets. He is the author of three books on pharma Omnichannel and works with clients across the US, Europe and the Middle East.
Career
Roles
- 2022 to presentFounder, OD Pharma Consulting
- 2020 to 2022Global Vice President, Omnichannel Enablement and Marketing Operations, Viatris
- 2019 to 2020Global Senior Director, Customer Engagement Strategy, Pfizer Upjohn
- EarlierMore than fifteen years at Pfizer in customer experience and business technology leadership roles
Books
Published work
- The Omnichannel Operating Model2026. A practitioner blueprint for redesigning the commercial operating model so that AI investment produces measurable return.
- Omnichannel to Optichannel Transformation in Pharma2025. A decision-led model for HCP engagement built on relevance, structured execution and sustainable outcomes.
- Omnichannel Customer Engagement in Pharma2023. An end-to-end framework that connects content, channels, data, operations and capability building.
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Last updated 31 October 2026