What does OD Pharma Consulting do?

OD Pharma Consulting is a pharma Omnichannel advisory firm. It links Omnichannel spend to business outcomes, designs HCP personas and customer engagement journeys, turns strategy into campaigns and editorial calendars, builds the capability teams need to run them, and prepares organizations for AI-enabled engagement and Next Best Action.

Who does OD Pharma Consulting work with?

Marketing, Medical Affairs, Commercial Excellence, Customer Engagement and Digital Omnichannel teams in global, regional and local pharma and biopharma companies, as well as agencies and consultancies that need a pharma Omnichannel lead on their programs.

Does OD Pharma Consulting work with US and European pharma companies?

Yes. The United States and Europe are our main markets. Since 2023 we have delivered seven engagements for US teams, for US affiliates of global pharma and US biopharma companies, and multi-market programs for European headquarters and affiliates. We also work with teams in Saudi Arabia and the UAE.

How do you work across time zones?

Workshops and steering meetings run in the client's business hours, US Eastern Time or Central European Time. On-site sessions are planned for kickoffs and key workshops, and most analysis and design work runs remotely.

Pharma Omnichannel and AI-enabled engagement

Turn Omnichannel investment into measurable HCP impact

We help Marketing, Medical and Commercial teams at pharma and biopharma companies in the US and Europe connect channel spend to business outcomes, design customer engagement journeys that HCPs respond to, and build the capability to run them without outside help.

Book a free working session Take the 4-minute self-check

Led by a former Global Vice President of Omnichannel Enablement and author of three books on pharma Omnichannel.

Osman Daggezen, founder of OD Pharma Consulting, speaking on Omnichannel execution

50+ marketssupported in global Omnichannel roles

New book, 2026The Omnichannel Operating Model

Trusted by Commercial, Medical and Digital teams at several of the world's top-20 pharma companies, US biopharma and leading regional manufacturers, from the US and Europe to the Gulf.

20+years across pharma and commercial technology
10+global pharma and biopharma clients
20+consulting engagements delivered since 2023
6regions served across the US, Europe, the Gulf, North Africa, LATAM and Türkiye
3published books on pharma Omnichannel

More than half of our engagements since 2023 came from returning clients and partners. See the case studies

We work mainly with teams in the United States and Europe, followed by Saudi Arabia and the UAE.

Where we help

The problems pharma teams bring to us

Most engagements start with one of these. Each one has a bounded first step and a measurable way to track progress.

Spend you cannot tie to outcomes
Field and channel budgets are defended on habit because nobody can show which activities move prescribing.
How we help with spend you cannot tie to outcomes
Plans that stall before execution
Omnichannel strategies are approved, then brand and field teams go back to running separate campaigns.
How we help with plans that stall before execution
HCPs receiving the same message everywhere
Segmentation exists, but content and channels are not matched to how each HCP prefers to engage.
How we help with HCPs receiving the same message everywhere
Global playbooks that never land locally
Central frameworks are well designed and rarely used, because affiliates cannot translate them into their own plans.
How we help with global playbooks that never land locally
Field teams that see Omnichannel as a mandate
Representatives keep their old routines, and remote and digital follow-up after visits stays inconsistent.
How we help with field teams that see Omnichannel as a mandate
AI and Next Best Action pilots that do not scale
Pilots start from the technology, before the data, signals and operating model around them are defined.
How we help with AI and Next Best Action pilots that do not scale

Services

From strategy to measurable execution

Five areas of work that connect what leadership decides with what field, medical and digital teams do every week.

Omnichannel impact measurement and ROI

Link field and channel spend to sales outcome in one model, so budget moves to where it returns most.

A spend-to-outcome model built on your own data, showing where effort goes and what it returns
City and territory diagnostics with a leadership readout
Leading KPIs set against your own baseline, with a monthly impact reporting routine

Outcome Budget moves to the territories, HCPs and activities that return most.

Learn more

Personas and customer engagement journeys

Build HCP personas and journeys once, calibrate them per market, and use them in planning.

Persona architecture built from your own segmentation, CRM and planning data
Market calibration with field input, and persona-to-content and channel mix guidance
Customer engagement journeys mapped to touch points, content and owners

Outcome HCPs receive content in the format and channel they prefer, in every market.

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Omnichannel strategy to execution

Turn the strategy into campaigns, editorial calendars and owners, and support the teams while they run it.

Omnichannel strategy and campaign design per brand or business unit
Integrated execution plans with owners, cadence and KPIs
Editorial calendar logic and weekly checkpoints the brand teams run themselves

Outcome Approved plans become live campaigns with owners, cadence and KPIs.

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Omnichannel capability building

Workshops, train-the-trainer programs and field training that change how teams plan and engage.

Workshop masterkits, facilitator guides and journey mapping training
Train-the-trainer programs with localization blueprints and rehearsal support
Field force sessions built around a representative's week

Outcome Your own teams and trainers run the method without outside facilitation.

Learn more

AI-enabled engagement and Next Best Action

Define the data, signals and orchestration logic Next Best Action needs before the platform decision.

Signal and Next Best Action readiness review across data, content, channels and roles
Must-have data points and the signals that should trigger each action
Orchestration logic across individual AI agents and human teams

Outcome AI investment starts from the right data, signals and operating model.

Learn more

Ways to work together

Start small, scale with evidence

Every engagement is bounded in time, scope and price, and is timed to your planning and budget calendar.

Working session
45 minutesComplimentary
A focused conversation on your next planning cycle and the question that matters most, ending with a recommended first step.
Book a session
Most requested first step
Omnichannel Maturity Assessment
About 4 weeksFixed fee
A clear maturity picture per market across six dimensions, a like-for-like benchmark and a prioritized action plan with an executive readout.
Ask about the assessment
Omnichannel Planning Lab
1 day on siteFixed fee
Brand teams leave with one evidence-based channel logic, personas built from their own segmentation and an output pack within a week.
Ask about the lab
Transformation program
6 to 12 weeksMilestone-based
Persona and journey builds, an impact measurement model or a capability program, timed to your planning cycle and handed over to your team.
Ask about a program

Every option can continue as light execution advisory, typically two hours every other week alongside your team.

Client work

Senior pharma experience, applied by the person who scopes your work

Built pharma Omnichannel from the inside
Former Global Vice President of Omnichannel Enablement at Viatris and Global Senior Director of Customer Engagement at Pfizer Upjohn. Five global Centers of Excellence, 60+ people, 50+ markets.
Senior-led from scoping to delivery
The person who scopes your engagement is the person who delivers it. Partners join only where the scope needs them.
Strategy that ships
Every engagement ends with plans, calendars, owners and KPIs your teams run, and with the method transferred so the next brand or market needs no outside help.
Proprietary AI tools
Assessment, persona and journey simulation tools used live in workshops, configured with your brands and your data.

Our founder is the author of three books on pharma Omnichannel, which clients use as shared reference material. About the books and our AI-supported tools.

Free self-assessment

Where does your Omnichannel model stand today?

Ten questions across six dimensions, an instant maturity score and the two areas to address first. It takes about four minutes and needs no sign-up.

Start the self-check

Insights

Points of view from client work

All insights

Measurement

Let's talk about your next planning cycle

Book a complimentary 45-minute working session. Bring the question that matters most to your team and leave with a recommended first step.

Book a free working session Take the self-check

Last updated 2 November 2026

Turn Omnichannel investment into measurable HCP impact

The problems pharma teams bring to us

Spend you cannot tie to outcomes

Plans that stall before execution

HCPs receiving the same message everywhere

Global playbooks that never land locally

Field teams that see Omnichannel as a mandate

AI and Next Best Action pilots that do not scale

From strategy to measurable execution

Omnichannel impact measurement and ROI

Personas and customer engagement journeys

Omnichannel strategy to execution

Omnichannel capability building

AI-enabled engagement and Next Best Action

Start small, scale with evidence

Working session

Omnichannel Maturity Assessment

Omnichannel Planning Lab

Transformation program

Recent results from global and local pharma

An evidenced voice of customer baseline for Omnichannel

HCP journeys as the base of a Medical Omnichannel model

Linking Omnichannel spend to sales outcome in one model

Senior pharma experience, applied by the person who scopes your work

Built pharma Omnichannel from the inside

Senior-led from scoping to delivery

Strategy that ships

Proprietary AI tools

Where does your Omnichannel model stand today?

Points of view from client work

Why pharma struggles to show Omnichannel ROI, and what leadership should expect

Why Next Best Action pilots stall, and what to settle before choosing a platform

Why global Omnichannel playbooks fail in affiliates

Let's talk about your next planning cycle