Pharma Omnichannel and AI-enabled engagement
We help Marketing, Medical and Commercial teams at pharma and biopharma companies in the US and Europe connect channel spend to business outcomes, design customer engagement journeys that HCPs respond to, and build the capability to run them without outside help.
Led by a former Global Vice President of Omnichannel Enablement and author of three books on pharma Omnichannel.
Trusted by Commercial, Medical and Digital teams at several of the world's top-20 pharma companies, US biopharma and leading regional manufacturers, from the US and Europe to the Gulf.
Where we help
Most engagements start with one of these. Each one has a bounded first step and a measurable way to track progress.
Field and channel budgets are defended on habit because nobody can show which activities move prescribing.
How we helpOmnichannel strategies are approved, then brand and field teams go back to running separate campaigns.
How we helpSegmentation exists, but content and channels are not matched to how each HCP prefers to engage.
How we helpCentral frameworks are well designed and rarely used, because affiliates cannot translate them into their own plans.
How we helpRepresentatives keep their old routines, and remote and digital follow-up after visits stays inconsistent.
How we helpPilots start from the technology, before the data, signals and operating model around them are defined.
How we helpServices
Five areas of work that connect what leadership decides with what field, medical and digital teams do every week.
Link field and channel spend to sales outcome in one model, so budget moves to where it returns most.
Outcome Budget moves to the territories, HCPs and activities that return most.
Learn moreBuild HCP personas and journeys once, calibrate them per market, and use them in planning.
Outcome HCPs receive content in the format and channel they prefer, in every market.
Learn moreTurn the strategy into campaigns, editorial calendars and owners, and support the teams while they run it.
Outcome Approved plans become live campaigns with owners, cadence and KPIs.
Learn more
Workshops, train-the-trainer programs and field training that change how teams plan and engage.
Outcome Your own teams and trainers run the method without outside facilitation.
Learn moreDefine the data, signals and orchestration logic Next Best Action needs before the platform decision.
Outcome AI investment starts from the right data, signals and operating model.
Learn moreWays to work together
Every engagement is bounded in time, scope and price, and is timed to your planning and budget calendar.
A focused conversation on your next planning cycle and the question that matters most, ending with a recommended first step.
Book a sessionA clear maturity picture per market across six dimensions, a like-for-like benchmark and a prioritized action plan with an executive readout.
Request an overviewBrand teams leave with one evidence-based channel logic, personas built from their own segmentation and an output pack within a week.
Plan a labPersona and journey builds, an impact measurement model or a capability program, timed to your planning cycle and handed over to your team.
Discuss scopeEvery option can continue as light execution advisory, typically two hours every other week alongside your team.
Client work
Client names are kept confidential. Each case shows the challenge, what we delivered and how progress is tracked.
A fundable roadmap before the budget cycle
Read the caseOperating model built on prioritized journeys
Read the caseBudget redirected to high-potential territories
Read the caseWhy clients come back
Client names stay confidential. These are the paths our work has taken after the first engagement.
Clients extend the work, take it to new markets and bring us back for the next question.
A first brand engagement grew into a multi-brand program over four years, validated by the regional leadership team and endorsed by the general manager.
A persona model built for one affiliate was adopted by a neighboring three-market region after its leaders saw the approach working.
A train-the-trainer program delivered for one region is now being adapted by the same client for a second region.
A one-month advisory project converted directly into a twelve-week capability strategy with the same team.
Where we work
Most of our work is for US and European pharma and biopharma teams, followed by Saudi Arabia and the UAE.
Seven US engagements since 2023, for global pharma US affiliates and US biopharma.
United StatesMulti-market European programs for global pharma and their partners, from headquarters to affiliates.
EuropeRegional persona programs and capability workshops for global pharma teams across the Middle East.
Saudi Arabia and the UAE
Why OD Pharma Consulting
Former Global Vice President of Omnichannel Enablement at Viatris and Global Senior Director of Customer Engagement at Pfizer Upjohn. Five global Centers of Excellence, 60+ people, 50+ markets.
The person who scopes your engagement is the person who delivers it. Partners join only where the scope needs them.
Every engagement ends with plans, calendars, owners and KPIs your teams run, and with the method transferred so the next brand or market needs no outside help.
Assessment, persona and journey simulation tools used live in workshops, configured with your brands and your data.
Published work
Three books on pharma Omnichannel by our founder, from the end-to-end engagement framework to the operating model that makes AI investment pay off. Clients use them as shared reference material for their teams.
See the books on Amazon
Proprietary tools
Used live in assessments and workshops, configured with your own brands, segmentation and data.
A structured assessment of Omnichannel maturity per market across six dimensions, from strategy and vision to people and capabilities. Markets are benchmarked like for like, and the readout ends with a prioritized action plan. The free self-check on this site is a short version.
Builds therapy-area HCP personas from your segmentation with behavioral, digital and engagement attributes, so Marketing and Sales plan from the same profiles.
An AI-supported journey design environment used in workshops. Teams sequence channels and content along the customer engagement journey, see the expected channel impact, and leave with a campaign summary and editorial calendar.
Simulated HCP conversations and scenarios used in capability programs, so representatives practice conversations before they reach customers.
Free self-assessment
Ten questions across six dimensions, an instant maturity score and the two areas to address first. It takes about four minutes and needs no sign-up.
Insights
Most organizations can report activity. Few can show what it returned. The gap is rarely about data volume.
Read AI and Next Best ActionNext Best Action pilots rarely fail because of the algorithm. They stall because the organization around them was not ready.
Read Capability buildingGlobal frameworks are usually well designed. They fail in local markets for reasons headquarters teams can recognize early.
ReadBook a complimentary 45-minute working session. Bring the question that matters most to your team and leave with a recommended first step.
Last updated 31 October 2026
