Free health check · PDF
Omnichannel measurement health check
Twenty questions that show whether your Omnichannel measures help leaders make decisions, or only describe activity.
- 20questions
- 5areas
- 15minutes to complete
Written for Brand, Omnichannel and Commercial Excellence teams that report on customer engagement.
Why it matters
Many dashboards, few decisions
Most pharma teams have more engagement data than ever. Open rates, attendance, reach and frequency are reported every month. Yet when leadership asks whether engagement is working, the answer is often unclear.
The issue is rarely the amount of data. It is whether the measures in use are trusted, owned, understood across functions and connected to the decisions leaders have to make.
This health check helps you see, in about fifteen minutes, whether your measurement supports decisions, and where it falls short.
What is inside
The areas it covers
- 1Purpose4 questions
- 2Focus4 questions
- 3Trust4 questions
- 4Ownership4 questions
- 5Use in decisions4 questions
Preview
A sample of the questions
- Can you name the decisions your engagement measures are meant to support?
- Does leadership agree with that list?
- Is it clear which business results engagement is expected to influence?
- Is the time frame for seeing those results agreed in advance?
- Could you explain your main engagement measures to a new colleague in five minutes?
The full health check includes every question with guidance, a simple way to read your answers, and next steps.
Omnichannel impact measurement and ROI. Link field and channel spend to sales outcome in one model, so budget moves to where it returns most.
Let's talk about your next planning cycle
Book a complimentary 45-minute working session. Bring the question that matters most to your team and leave with a recommended first step.
Last updated 31 October 2026