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Global Omnichannel and Marketing Operations workforce integration on post-merger
Global Omnichannel and Marketing Operations workforce integration on post-merger
12-24 months | Large Enterprise
Project Type: Workforce Integration Post-Merger/Acquisition
Steered the integration of Omnichannel and Marketing Operations post-merger for two global Pharma companies.
Implemented a framework to incorporate best practices from both, recruited top talent, and filled gaps externally, resulting in an optimized, expertise-rich structure.
Global Commercial Operations organizational design and standing up the functions
Global Commercial Operations organizational design and standing up the functions
6-12 months | Large Enterprise
Project Type: Commercial Operations
Co-lead the establishment of a global Commercial Operations organization post-merger.
Identified required capabilities, organized structures, and fostered a highly collaborative framework for effectively achieving shared business objectives.
Global Omnichannel Ecosystem and Roadmap design for a global Pharma company
Global Omnichannel Ecosystem and Roadmap design for a global Pharma company
6-12 months | Large Enterprise
Project Type: Digital Transformation Roadmapping
Oversaw the creation of a four-year Omnichannel strategy and solutions roadmap for a newly merged global Pharma company.
Led a cross-functional team to outline necessary capabilities and structures, resulting in a detailed digital transformation plan.
Digital Marketing Strategy and Operations organization design for a Pharma company in the US
Digital Marketing Strategy and Operations organization design for a Pharma company in the US
0-6 months | Large Enterprise
Project Type: Organizational Design & Assessment
Orchestrated a redesign of a US-based Pharma company's digital marketing strategy and operations organization.
Defined necessary capabilities and structured roles, processes, collaboration models, KPIs, and profiles to boost digital transformation and enhance digital services.
Global Pharma therapeutic area digital strategy and tactics
Global Pharma therapeutic area digital strategy and tactics
0-6 months | Large Enterprise
Project Type: Digital & Mobile Strategy
Worked with a global pharma brand strategy team to devise their digital customer engagement journey, aligning it with brand and customer objectives. Outlined the digital strategy, tactics, and identified content/service gaps.
The final strategy provided a clear path for focused investments and achieving business objectives.
Pharma Omnichannel Customer Engagement strategy, roadmap and execution
Pharma Omnichannel Customer Engagement strategy, roadmap and execution
0-6 months | Large Enterprise
Project Type: Digital & Mobile Strategy
Assisted a global pharma affiliate in Turkey to formulate an omnichannel customer engagement strategy, aligning with brand strategies. Identified customer personas, tactics, and content gaps. Conducted training sessions for commercial teams, enhancing their omnichannel expertise.
The strategy guided effective investments and established a best practice approach for other affiliates.
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